UA EN
integrated
marketing
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UA EN

BOSCH PLUS

Loyalty program for installers

TASK

To launch a loyalty program for specialists, who install Bosch heating equipment to extend the interest to LP Bosch Plus among installers.

CHALLENGE

To encourage experts, who install energy-efficient equipment.

WHAT HAVE WE DONE?

  • We have launched Bosch Plus loyalty program and have been supporting its maintenance on a regular basis. We are providing continuous offline and online communication with the participants now.
  • We offered and realized the creative ideas for improving the program and increasing the loyalty of participants: site design, presents for participants, POSM, video, exhibition equipment.

Our approach

  • We have launched Bosch Plus loyalty program and have been supporting its maintenance on a regular basis. We provide continuous offline and online communication with the participants.
  • We developed and implemented the creative ideas for improving the program and increasing the loyalty of participants: site design, gifts for participants, POSM, video, exhibition equipment.

Business results

  • During the first year Bosch Plus loyalty program has involved many installers of Bosch heating equipment, showing the high rates as compared to programs in other countries.
  • Today the loyalty program continues to increase the interest of the participants to the Bosch products.
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